Most companies run how they attract, convert and keep customers as three budgets, three teams and three goals. The leaks happen at the handoffs. I design the three layers as one system.
A full read of all three layers to find where your system leaks and what to fix first.
The only marketer at a Discord-native community intelligence platform used by Epic Games, Scopely, Krafton and Google. Repositioned it from niche music-tech to enterprise SaaS for gaming, tech and consumer AI, then built the site, content engine and HubSpot setup behind it.
Led growth for a user-generated content platform for the games industry. Found the leak in the bucket and fixed it with lifecycle messaging and better onboarding.
Growth lead for gaming and tech clients, moving early-stage teams off vanity metrics and onto revenue.
Now Senior Growth Director at Meaningful, leading full-funnel growth for a portfolio of scaling tech companies.
Thirteen years of patterns, failures included, on why growth stalls when positioning, conversion and retention are built separately. It starts with a Staffordshire potter in 1765 and ends with a practical review you can run on your own company.
Studied International Business Management at The Hague University of Applied Sciences. English native, professional Dutch, some Spanish.
I take on client work through Meaningful, where I’m Senior Growth Director. Start there, or email me about the book, speaking or anything else.
Work with me at MeaningfulEmail AidanLinkedIn